Pirates! Outer space! Wild West! Castles! McDonalds Drive-Thrus! The 90s is often considered the Lego heyday by enthusiasts, collectors, and 90s kids themselves and the nostalgia for them has never been more acute. Considering millennials who grew up playing with Legos are now the most clinically burnt-out generation in history, these tiny blocks and plastic figurines are somehow even more comforting today – and the Lego Group knows that. But don’t worry, they’re here to help.
In this episode, travel vlogger Nick and I recount what it was like to grow up playing with Legos in the 90s – the notable collections, Legoland, how it fostered strategic thinking, where all those tiny blocks from our past have ended up, and the surprising corporate consciousness of the Lego Group itself. So get ready to join us as we shrink down to figurine size to travel to Lego Castle and explore the lego-cy of this beloved 90s toy.
Follow Nick at @simpsonthego on Instagram and his YouTube channel at youtube.com/simpsonthego!
Sources
- 6 Classic Lego Sets that Every 90s Kid Wanted – Throwbacks.com, January 2018 https://www.throwbacks.com/6-classic-lego-sets-90s/
- Imagining the Future in Bricks: The Designs of Lego Space (Part 20 the 90s) from 2017 blog post from Ancient Worlds https://ancworlds.wordpress.com/2017/05/30/imagining-the-future-in-bricks-the-designs-of-lego-space-part-2-the-90s/
- Lego set its sights on a growing market: stressed-out adults, Washington Post, 2020 https://www.washingtonpost.com/business/2020/01/16/legos-toys-for-stressed-adults/